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Showing posts from August, 2016

Doing the Research

        As the summer is coming to an end, I have to get started on the actual work of my project.  Today I went to Novato library with my Grama and we picked up 5 different books all covering the general topic of graphic art and design.  Once I checked out my books, we headed home for some studying time.  Of course, it would be impossible to get through every page of each book, but I did do a sufficient job filtering out the key information.  While reading, I completed the extensive research briefs provided to me at the beginning of summer.  The main purpose of these briefs is to help me later on when I write my final essay on the overall topic of graphic art and design.          Even though the books were school related, I found them fun and entertaining to read.  Graphic art is a topic I enjoy learning about and the more I read the more I want to know.  One book on typography talks about how you can use...

First Meeting with My Mentor, Cary Ross

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In the first meeting with my mentor, we just briefly skimmed over the basics of design and what makes for a great logo.  First of all, he said that legibility is everything when it comes to design.  This essentially means that the most important thing is making sure that the viewer understands what you are saying through your logo or page.  In order to make your art unique, it is nice to put in different fonts, play with size and color, etc.  However, if there is too much going on at once and your idea is not translated cleanly onto the paper, what is the use of the logo or page? So before you go too far, make sure your logo is understandable.  This is the color wheel There are two main points Cary said to look for when creating a design.   First, check the clarity and the simplicity of the design.   It is great to have color and pop on the page, but not too much.   Secondly, be aware of the colors on the page.   A good logo has lot...